re_thinkingthings is a independant design studio working with graphic design, art direction, and visual identity, for clients across the cultural sector. With roots in fine art, re_thinkingthings fuses artistic vision with cultural insight—creating contemporary, bold, and concept-driven solutions in print and digital.
Rooted in a visual and materially attentive practice, the work draws on an eclectic constellation of references—art historical, digital, and cultural—to create deliberately disjointed image-worlds. These constellations reflect the fragmented visuality of the present, shaped by global circulation and the endless image flux of the internet. By assembling and reconfiguring this visual debris, the artist opens up new pathways between materials, images, and meanings.
The work insists on the value of sensual experience—on the tactile, the felt, and the embodied—as a counterweight to a culture dominated by textuality, logic, and abstraction. It quietly resists the demand for explanation, suggesting that some forms of knowledge lie beyond language, and that meaning can emerge from material encounters rather than linear reasoning.
Zander Vind – founder +4541401711 zander@re-thinkingthings.com
Portfolio